From new luxury hotels to hand-on adventures, a variety of new tourism opportunities are set to emerge across the county.
Visit Worcestershire has revealed that House of George will soon become a 10-bedroom luxury hotel.
The venue, previously a doctor’s surgery, will become a hotel for those visiting the Cotswolds and Worcestershire.
It is one of many new attractions set to open in the county this year.
Astley Vineyard has introduced two new shepherd huts, where guests can stay overnight in the vineyard.
Each stay includes a tour.
A new farm-to-table restaurant, Native, has opened at the Netherwood Estate on the Herefordshire-Worcestershire border.
Native offers modern British fine dining, with ingredients sourced from its vegetable gardens.
Visitors can also join chefs for a tour of the gardens to learn about the sustainable ethos behind every dish.
Rowley Meadow Lodges has also opened, providing waterside retreats for couples and families.
The Queen Elizabeth Inn will be offering the chance to become a pub landlord for the day, where visitors will learn how to brew, pour, and serve ales.
The experience will also include a guided tour of Elmley Castle.
Butter churning, a craft dating back to the 17th century, will be taught at the Broadway Museum and Art Gallery.
A guided tour of Diglis Island, in the River Severn, will reveal the island’s industrial heritage.
Councillor Adam Kent, cabinet member for economy, infrastructure, and skills at Worcestershire County Council, said: “Worcestershire continues to go from strength to strength as a destination that offers something truly special for visitors from across the globe.
“From luxurious new accommodations to unique experiences steeped in our county’s heritage, the developments for 2025 showcase the creativity and vibrancy of our local tourism sector.
“These new attractions not only enhance Worcestershire’s appeal but also play a vital role in supporting our economy, creating jobs, and celebrating everything that makes this county a fantastic place to visit, live, and work.”
To find out more about what the county has to offer in 2025, head to the Visit Worcestershire website.