The Specsavers Warrington Home Visits team, who provide eye and ear checks at home for those unable to leave due to illness or disability, aimed to spread festive cheer.
They visited customers across the north west, bringing Christmas cards and cake slices.
Jonathan Fullalove, customer service director at Specsavers Warrington Home Visits, said: “In December, we sent our staff out with 250 Christmas cake slabs and cards to give to our customers a nice little Christmas gift.
“As part of our service, we visit private homes and care homes, so we had to get creative with the way to say thanks to our customers for their support over the year.”
The team chose random customers for the cake slices and donated nine-inch cakes to care homes for coffee mornings.
Mr Fullalove added: “Christmas can be a really isolating time, and I love giving out presents and brightening a person’s day.
“Even small gestures and showing your appreciation can make a difference, and we will always try our best to do that.”
The team’s efforts were appreciated, with one customer’s next of kin contacting them to express gratitude.
(Image: Supplied) Mr Fullalove said: “A very teary-eyed next of kin called us up following a visit to her mum.
“Her mum was able to read with the magnifier we’d supplied for the first time in a while, she then saw our card and bag full of goodies.
“She told me our gesture was amazing when the world is full of loneliness for people like her mum who can’t get out, and that we have changed her quality of life.
“Most importantly, her mother liked our Christmas cake, too.”
The Specsavers Home Visits service provides customers with the same experience they would have in-store, but in the comfort of their own homes.
This allows optometrists to offer a bespoke service tailored to each customer’s needs.
Although based in Warrington, the Specsavers Home Visits service covers a large part of the North West, including Liverpool, Chester, the Wirral, Widnes, and St Helens.
For more information about Specsavers’ Home Visits, visit their website.